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My experience spans crisis communications and protecting reputations for a number of well-known names as well as long-term reputation and brand-building, and producing engaging day-to-day campaigns and communications activities.
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Professional comms costs

Public relations, communications and associated functions are professional services that should be paid for exactly in the way legal and accountancy services are paid for. The prompt to rant about this is a number of examples I’ve seen where organisations have expected professional communications support without paying a fair price for it. Maybe we need to restate that public relations is a management function and much more than the outputs such web content or tweets or press releases? The majority of work is unseen – it’s the inputs such as horizon-scanning,...

Flowers and a steak bake?

An engaging story told well is at the heart of effective communication and something I saw today reminded me how tools and tactics change but a clear message always remains the essential ingredient. Video now makes up the majority of the web – a picture is worth a thousand words – but it is the story it tells that is key to engaging people. This tweet by @laura_myers demonstrated to me this morning that, while we can wrap all kinds of channels and tech around a conversation, it is the message itself...