Professional comms costs

Public relations, communications and associated functions are professional services that should be paid for exactly in the way legal and accountancy services are paid for. The prompt to rant about this is a number of examples I’ve seen where organisations have expected professional communications support without paying a fair price for it. Maybe we need to restate that public relations is a management function and much more than the outputs such web content or tweets or press releases? The majority of work is unseen – it’s the inputs such as horizon-scanning,...